Product marketers stop if you've heard this one before:
Do more with le... sorry, I can't even finish writing this sentence as I feel the collective eye roll from y'all reading this.
But what if there was one individual creator that nailed a product launch solo that netted two million dollars?!
You can find out Justin Welsh's strategy to do exactly that in the latest episode of Ready for Launch. Andy, Oaks, and Tamara competed to share the BEST product launches led by individual creators.
Here are three things you can do to nail a launch that stands out from the competition 👇
1. Build in public to create anticipation. Justin started a waitlist months ahead of launch. That list was nurtured consistently as a 'special newsletter', and the audience engagement actually gave him real-time feedback ahead of launch.
2. An open cart creates FOMO. Justin made his product available at a certain price for a limited time, before price increases. He then teased out capped offers, like five one-on-one coaching slots. All with the aim of creating urgency.
3. Don't launch statically. During the launch window, Justin always responded to feedback, shared updates, and adjusted his messaging based on real-time interactions with his audience. It kept them engaged and made them feel part of a living, breathing initiative.
Now I know I've given Tamara's (aka the reigning champion) example all the shine here, but make sure to check out Andy and Oaks' examples in the latest episode below too.
In fact, as a Competitive Enablement Consultant here at Klue, Hunter analyzed over one thousand battlecards to discover the trends that made them stickiest.
Here's what you need to know to build a battlecard that your reps can't live without.
