the best product launch of 2023

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We're interrupting our regular schedule of every other Sunday for a special edition of Coffee & Compete this week.

Because episode one of the LATEST show on The Compete Network has dropped.

And it's a must-watch. Or listen. Whatever you prefer.

Hope you enjoy 'Ready for Launch' with Andy, Jason, and Tamara.

(p.s. got an idea for a great show yourself? Shoot me an email, and let's collab.)

Adam

The best product launch of 2023

Andy, Oaks, and Tamara each brought their favourite product launch to the table.

And they couldn't be more different:

🥣 The 2-year lead up to one of the most creative launches of the year, involving cereal and Times Square billboards
📈 A small team launching a double-facing product that saw a 3X increase in sign ups during launch week
🦸 One of the biggest movie studios admitting defeat, and pivoting to stay competitive in a specific super genre

We're also doing something exciting for episode one!

If you share who you thought won with a picture on LinkedIn and the hashtag #readyforlaunch, you'll be entered to win a free pass to the crew's cohort product launch course.

TUNE IN TO EPISODE ONE

New releases for your 👀, 👂, and (hopefully) 🧠

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Brandon Bedford joined in-studio to do a mailbag pod answering the Compete Network community's questions on AI in competitive intel.

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Colin Mayjack shares how to influence internal relationships, nurture them, and shine more light on the product marketing role.

How to land your next product marketing job

Gradual-YiLinPei-f9fe5ab4-5b9c-402c-8d34-b9dbf4db7024-1706300718548

Yi Lin Pei has helped countless product marketers bounce back from layoffs and land their next gig throughout her career.

And now she's sharing some of her best tactical tips with the community so you can crush your next interview. She'll be dropping some of the secrets she's seen work best over her 10+ year career, including:

🚫 The biggest application mistake you need to avoid

🛗 How to develop a killer elevator pitch

🗒️ Tips for nailing an interview assignment

(Psst, check out product marketing and competitive intel opportunities on our jobs board here.)

SAVE YOUR SEAT

P.S. Wanna binge hours of on-demand content, connect with others, and learn from some of the best in the industry?

Then join the 3,000+ other product marketers, compete pros, and GTM leaders in the Compete Network community.